The outcome isn't always entirely desirable. Once more the albums contain tracks tailored towards maybe not the the latest trends but at least mainstream taste.

He regularly records tracks that feature new talent and current producers that may materialize in radio and club play, for instance 2012's 'Function.' The newest seasons in the ongoing E-40 saga are not going to tamper with this recipe. E-40 himself tries not to be a stranger to the contemporary scene.

It's not without irony that the release coincides with one of 40's chance chartings, in support of Big Sean's 'IDFWU,' which even led to a live slot on the Tonight Show. E-40 albums released between 20, that is. The first two volumes of 'Sharp on All 4 Corners' (released individually and also combined into a digital-only 'Deluxe Edition') break the dozen-album barrier, and given the 4-corners theme, number 15 and 16 are likely just around the. In 40's case it means having been able to make rap his profession for 25 years.Įven his most die-hard fans won't be able to tell apart every single segment of all the multi-volume projects since 2010's 'Revenue Retrievin'' series. E-40 would be the last to deny the importance of an unwavering work ethic and all the other ingredients for success, but he's also a textbook example of what having talent, charisma, an unmistakable identity can mean to a career in rap. Rap is full of hard workers and big dreamers, and they are all welcome, but sometimes we seem to forget that every artist, entertainer and entrepreneur has to work with something, and if that something is very scarce, he's not going very far or going to last. It's a percentage calculation that usually leaves only a small ratio for that which comes natural to somebody, the god-given, the talent. Her argument was an artistic imperative directed at her peers, those blatantly foresaking their identity for success and those sincerely looking for a way to discover, express and preserve their identity.īut is that even something you can learn, to be yourself - and, moreover, to make yourself interesting to others? There's a school of thinking very prevalent in rap music (and probably America as a whole) that argues that success is, to a large portion, due to things like work, money, connections, chance, etc.

Hill was obviously aware of the deviate nature of the music industry.

As soon as one has found a niche that proves successful, without fail others will try to force themselves into the same corner with the same sound, slang, wardrobe, visuals. Lauryn Hill once calculated that 'two MC's can't occupy the same space at the same time, it's against the laws of physics.' But alas, rappers try to defy the laws of physics all the time. E-40 :: Sharp on All 4 Corners: Corner 1/Corner 2 :: Heavy on the Grind Entertainment

E 40 new album sharp on all 4 coroners